Smart Dealerships closing
I've been hearing a lot about dealerships closing all across the USA, and I have to say I'm quite concerned. Sales are WAY down, to the point where dealers can't cover their overhead.
Why hasn't Smart USA launched an advertising campaign? Don't they realize that the general American consumer expects to get a great deal of their consumer information from commercials? Especially when it comes to cars? One of the reasons that Honda, Chevy, Ford, Mercedes, BMW and Hyundai are successful is due to their aggressive advertising on TV and radio. Watch a sporting event on television and you're inundated with car ads at every commercial break.
I had to call my insurance company for a claim recently and the customer service representative had to Google "Smart Car" while we were on the phone because she didn't know what it was! And she works for a major auto insurance company!!
I think Smart USA has seriously dropped the ball and have sabotaged their own success in the USA. It would be very disappointing for myself and all the other Smart owners out there if the brand went defunct in the USA and we found our extended warranties are no longer worth anything.
Thoughts?
Why hasn't Smart USA launched an advertising campaign? Don't they realize that the general American consumer expects to get a great deal of their consumer information from commercials? Especially when it comes to cars? One of the reasons that Honda, Chevy, Ford, Mercedes, BMW and Hyundai are successful is due to their aggressive advertising on TV and radio. Watch a sporting event on television and you're inundated with car ads at every commercial break.
I had to call my insurance company for a claim recently and the customer service representative had to Google "Smart Car" while we were on the phone because she didn't know what it was! And she works for a major auto insurance company!!
I think Smart USA has seriously dropped the ball and have sabotaged their own success in the USA. It would be very disappointing for myself and all the other Smart owners out there if the brand went defunct in the USA and we found our extended warranties are no longer worth anything.
Thoughts?
Tags: advertising, closures, dealerships
Replies to This Discussion
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Permalink Reply by Robert Riley on -
Yep, and they are taking all of their customers with them. I guess you can have an idea how mad I will be if I am able to get my new fortwo fixed or to even get parts. My blood is going to be BOILING! Why did Penske even bother to bring these cars here if he's not going to finish the job? Did the man even go to business school? Why do Hyundai, Nissan, Honda, Mitsubishi and GM all advertise like crazy and not smart?
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Permalink Reply by Sandy on -
Out of 75 dealer I know of only 3 so far that have closed in these hard times it's hard to stay alive for anyone.
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